La Fée is known for its women's ready-to-wear brands: La Fée Maraboutée and Humility, both of which are known for their bohemian style, but each with their own identity.
We have been working with La Fée since 2021 on the production and design of its e-commerce visuals.
Each client has its own working methods and habits. For La Fée Maraboutée, we have gradually added to the processes already in place by providing solutions that now optimise delivery times and free up time for the brand's in-house teams. To do this, we have used software tools to improve post-production monitoring, validation processes and the integration of reporting and cross-selling tools. We also carried out specific developments enabling the visuals validated by the customer to be automatically implemented on their e-commerce site. In 2022, we were asked to produce the first lookbook for the group's other brand, Humility, which we are now also supporting on the e-shop side.
