Producing a lookbook is always a special and exciting moment. More than for a campaign, it is necessary to infuse impact into each shot while maintaining consistency over time; it is the sum of these images that is the strength. Working as a team creates an energy conducive to the intensity inherent in this type of shooting.
We were commissioned by the Lamadone studio to work on the photo part of the lookbook. The shooting was to take place simultaneously with the production of a film. The art direction consisted in losing the models in an infinite space thanks to large cyclo backgrounds painted in coloured shades, which would give the photos an authentic and organic grain, lit with a soft spring light on which the models, dressed in Fusalp, would anchor the brand's iconic movements.
For the styling, we had the pleasure of collaborating with Schanel Bakkouche, who works in Paris and New York and has produced numerous covers for Vogue. Working with Fusalp for more than 5 years now allows us to perfectly understand the brand's identity and to translate its energy with ease. This series of visuals translates, beyond a spring freshness, a colourful team that took pleasure in putting into images the ideas of a brand in perpetual movement.
